Thoughts on Big 12 title game

Big 12 commissioner Bob Bowlsby has said that he will seek permission from the NCAA to host a conference championship game without expanding beyond its current ten-team field. It's obvious (money) why Bowlsby (cash) would be interested (moolah) in a title game (seriously, lots and lots of money), but ESPN.com Big 12 blogger David Ubben isn't sure it would really be in the best interests of the Big 12 or its fans: