Talk is cheap, but it's never left the hype machine feeling shortchanged.
As if an Allstate Sugar Bowl featuring two of college football's most prestigious programs wasn't intriguing enough, we get to rehash a good old-fashioned war of words in the weeks leading up to the Jan. 2 showdown in New Orleans between No. 3 Alabama and No. 11 Oklahoma.
Bob Stoops, the Sooners longtime coach, hasn't been bashful in his criticism of the Southeastern Conference, of which the Crimson Tide are a charter member. He's called it an overrated, top-heavy league with a history of overblown defensive prowess. And that's just what he's said on the record in the past year or so.
The last seven BCS national champions be damned, Stoops has been on a one-man mission to change the narrative surrounding college football's most dominant conference. He's shouted at the gates of Mike Slive's castle over and over again, and rather than send one of the commissioner’s meager lords to answer Stoops’ cries, the doors have opened and Alabama has come to call.
The Tide, owners of three of the last four national championships and arguably the best coach in college football, will represent the league in a game that many fans of the SEC hope shuts Stoops up once and for all.
Only don't count on it.
When Stoops was asked Sunday about his history of opining on the SEC it was as if he misunderstood the premise.
"What comments?" he asked in return.
Well let's see. You could start with the part about his seeing the SEC's dominance being sold as "propaganda." Or you could point to his comments about the league's poor defense in which he sarcastically mocked teams for struggling to defend Texas A&M, meanwhile neglecting how Oklahoma was blown out by the Aggies in the Cotton Bowl last season, 41-13. But instead the reporter in question noted how Stoops said that the bottom of the SEC was overrated.
"I'm not playing the bottom half," Stoops responded. "If the SEC is Alabama, there is nothing to talk about, right? If you want to say the SEC is Alabama, then sure, they're the ones that have won all the national championships, or most of them. Now, if you want to play in the bottom half, that's a different story. But we're not playing the bottom half, are we? So there's not a lot to talk about, is there? "
Stoops, however, failed to realize that when he initially made his disparaging comments about the bottom half of the SEC, Auburn and Missouri were included among that group after coming off dreadful seasons in which they combined for two wins in league play. But Auburn beat Alabama only a few weeks ago and on Saturday it bested Missouri in the conference title game. The bottom of the bottom half is now set to play Florida State in the VIZIO BCS National Championship Game in Pasadena, Calif.
The last time Stoops went to the Big Game he lost to SEC champ Florida in 2009. In 2004 the Sooners lost to USC and the year before they lost to an SEC team again in LSU, who happened to be coached by Alabama's Nick Saban at the time.
Just don't look for Saban to take up for the SEC against Stoops and Oklahoma this time around. Providing bulletin board worthy quotes isn't a part of his M.O. He'll let the game on the field do the talking. The most you'll get from him was the blunt response he gave during the offseason: "I’ve got more important things to do than sit around and read what Bob Stoops has to say about anything."
But leave it to Bob's brother, Mike, who coaches the Sooners defense, to smooth the waters somewhat. Maybe he thought we'd had enough gossip already.
"I think they have great programs," he said of the SEC. "The athletes they have down there, the coaches they have down there, it's rated as the top conference in college football for many years, having won seven national championships, having a chance to win eighth. They've got great athletes. Every time you step on the field with a Southeastern Conference team, they're very well coached and they play very hard. They're very complete when you look at any of these top Southeastern Conference teams."
But one Stoops doesn't speak for all, and when brother Bob goes toe-to-toe with one of the SEC's best in Alabama, he'll either answer his critics or eat his words.