TUSCALOOSA, Ala. -- Amari Cooper is nonchalant about most things. Still just a fresh-faced sophomore, it's hard to tell whether the enormity of his young career, the one that took off like a rocket last season and ended with consensus All-American honors, has sunk in. Has he felt the impact he's had the Tide? Or the SEC?
Alabama hasn't had a playmaker at wide receiver like him since Julio Jones. He's not as physically intimidating or as wildly popular, but his impact is approaching that of Jones. Cooper set nearly every rookie receiving record at Alabama last season, passing his dreadlocked predecessor and others in the process. And he did all that without starting a game until Week 6.
"My life hasn't changed," Cooper told reporters on Wednesday night, less than 72 hours removed from the season opener against Virginia Tech in Atlanta. Last December he was there and he was anything but understated when he spiked his foot into the ground to help sell a play-action pass in the fourth quarter. Georgia's Damian Swann nearly fell down when Cooper broke left, and 45 yards later Cooper was in the end zone with the game-winning score to give the Tide the SEC Championship. "On the football field I just try to get better every day, so not much changed there either."
At the end of his signature play in the Georgia Dome, Cooper didn't even break his stride to celebrate. He put one hand up and barely recognized the crowd on his jog back to the sidelines. Meanwhile, quarterback AJ McCarron pumped his fist and waved his arms like a wild man all the way to the back of the end zone.
Nothing seems too big for Cooper; no moment, no situation. Whether it's a defense trying to beat him up in man coverage -- "They're saying their guys is better than you" -- or the pressure of living up to the past -- "I don't feel like I did a whole lot last year" -- there doesn’t seem to be an ounce of stress on his shoulders.
His only expectation: "To have a better year than last year."
"Now I'll be starting the first game this year," he continued. "I didn't start the first game last year. We'll see if I have a better year than last year."
Make no mistake, though, Cooper is confident in his abilities. During his first time speaking with the media in Tuscaloosa this spring, he slipped up and said he only had two years left in school, meaning he intends to enter the NFL draft as an underclassman. The sports information director on hand quickly corrected him and Cooper added "at least" a second too late.
"He can be as great as he wants to be," former UA cornerback Dee Milliner said last October, before the rest of the world had caught on to Alabama's rookie phenom. "He can be one of the greatest receivers we’ve had at Alabama. He does a lot of things you really don’t see freshmen do with his speed, his hands, and his quickness that he got. He can be one of the great receivers in years to come."
Doug Nussmeier didn't hesitate to call Cooper one of the game’s best earlier this month. It wasn't just his 59 receptions, 1,000 yards and 11 touchdowns that impressed the second-year offensive coordinator. Instead it was Cooper's savvy.
"Amari, and what he did, from where he started to his progression through the season, we felt that towards the end of the season, he was playing as good as anybody in the country at that position," Nussmeier said. "He continues to develop … he's still learning. He's really starting to focus on the little things that are going to take his game to the next level."
Up and down the roster there's respect for Cooper, who added 7 pounds and cut his 40-yard dash time from 4.4 seconds to 4.3 this offseason. Fellow wideout Kenny Bell marveled at Cooper's growth, saying he could be even more explosive this year. Junior tight end Brian Vogler said he "really loves the game," praising his hard work and dedication.
John Fulton has had to go up against Cooper countless times during practice. The senior cornerback said that some of the stuff Cooper does, Fulton has "no idea where he learned it from, but he's absolutely amazing."
"He has this thing he does off the line," Fulton said. "I'm kind of catching onto it now, but he's going to develop something else to mess with my head. He'll take two steps outside, shake inside, shake outside and then shake back inside for a slant and its under .5 seconds. It's so fast, you can't time it. It's crazy."
Defenders around the SEC understand. Coaches do too. Virginia Tech head coach Frank Beamer took a second to connect Cooper with the game film during a conference call on Monday, but when he did he compared him to a two-time, first-team All-American receiver in his conference.
"I know who he is," Beamer said. "In our league he reminds you of Sammie Watkins there at Clemson. A guy that's just athletic, can go. They've got a good group of wide receivers, but certainly Cooper is a guy who is hard … It's hard to cover that guy."