It's almost time for hundreds of media folk to pile into a swanky ballroom and kick off another year of SEC media days.
The festivities begin Tuesday at the Wynfrey Hotel in Hoover, Ala., and last until Thursday afternoon. The event serves as the unofficial kickoff to SEC football season.
So what should we be on the lookout for this year?
Well, the biggest news is all the star power that won't be making the trip. Two of the league's top rushers -- Marcus Lattimore and Christine Michael -- won't be in town. Yes, they are both coming off season-ending injuries, but so is Arkansas' Knile Davis, and he'll be in attendance.
There are a lot of interesting storylines revolving around all those players, who serve as faces for their respective programs, and it's disappointing that they won't be around this week.
However, some quality names are on this year's roster, including Georgia linebacker Jarvis Jones, Alabama offensive lineman Barrett Jones, Arkansas quarterback Tyler Wilson, Texas A&M linebacker Sean Porter, Tennessee quarterback Tyler Bray and South Carolina quarterback Connor Shaw.
I'm sure they'll all have plenty to say and should keep us all entertained.
Here are some other things to keep an eye on this week:
If you're coming into town, make sure you bring your protective gear for Thursday. That's when Alabama's up, and you'd better believe the lobby will be jam-packed with Tide fans. They come out in full force and expect things to be even tighter this year after that championship.
Arkansas players will have to answer a lot of questions surrounding their former coach, Bobby Petrino. How much of a distraction will his exit be this fall?
Also, what will new Arkansas coach John L. Smith say? He sure knows how to make a news conference exciting, so don't expect anything to be different in front of all those SEC scribes.
One coach not afraid to put on a show while at the podium is South Carolina's Steve Spurrier. The Head Ball Coach has been chirping this year, and he probably won't stop in Hoover.
Last year, there were a lot of questions about the quarterback talent in this league. This year, that isn't the case, as the league is as plentiful at the position as it has been in years.
Although only Davis will be in town, expect a lot of talk about three of the league's best running backs all coming off major, season-ending injuries.
Georgia has had an eventful offseason away from the field, and it's time to see how players and coach Mark Richt are feeling about all of the silly distractions. Also, what's in store for the Bulldogs' running game now that Isaiah Crowell is gone?
I wonder how many times Nick Saban and his players will be asked questions about comparisons to the 2010 team. You know how much Saban loves comparison talk. ...
Tennessee coach Derek Dooley should field a lot of questions about his job security this week. Regardless of how you feel about the time he's had and all the issues he's had to deal with, his seat is hotter than ever.
Texas A&M and Missouri are now officially members of the SEC. How will their players and coaches react to being surrounded by all those SEC writers? And how many more questions will they get about adjusting to their new conference?
LSU was on top of the college football world until last year's national championship. The Tigers bring back a boatload of talent, but can they finish things this year?
The good news for Auburn, South Carolina and Tennessee is their coaches won't have to deal with NCAA questions, unlike last year.