Ohio State already had started paying more competitive salaries for assistant coaches before Urban Meyer arrived in November 2011.
But when Meyer and athletic director Gene Smith sat down to discuss staff pay, Smith soon realized he needed to do more.
"I think Michigan had stepped up with their coordinators," Smith recalled last week during Big Ten spring meetings in Chicago. "So we were already going to that before Urban Meyer came, but we bumped it up a little more. Any time there's change, you have that opportunity."
"Everyone's always focused on head coaches' salaries," Smith continued. "That's always the thing. But really when you look at the changes, it's really been assistants' salaries across the country -- not just in the SEC, but the Big 12, Pac-12, all across the country."
The Big Ten is part of the change, too, as the league is allocating more money toward football assistants than ever before. The Detroit Free Press has an excellent look at Big Ten assistants' salaries, complete with a database that includes 10 of the 12 current members (Northwestern doesn't submit salaries as a private institution, and Penn State doesn't have to because of state laws).
The Free Press found that eight of the 10 schools are paying more for assistants in 2013 than they did in 2012 (only Indiana and Illinois are not). There are some significant total increases, such as Wisconsin (up $558,000), Nebraska (up $518,500), Purdue ($400,000) and Minnesota ($355,000). Staff pay had been an issue at Wisconsin, which lost six assistant coaches following the 2012 Rose Bowl, and at Purdue, which paid less for its staff during the Danny Hope era than any Big Ten school.
The total trend among the 10 schools is an increase of $1,720,852.24 for 2013.
Ohio State and Michigan remain No. 1 and No. 2 in Big Ten staff salary, as the Buckeyes allocate $3.416 million and the Wolverines allocate $2.805 million. Nebraska and Wisconsin make the biggest moves in the league for 2013, as the Huskers rise from sixth to third and the Badgers rise from seventh to fourth.
Illinois, which replaced five assistants from the 2012 team, including co-offensive coordinators Chris Beatty and Billy Gonzales, dropped from third in staff pay ($2.314 million) to eighth ($2.065 million).
The database shows that nearly every Big Ten assistant with "coordinator" in his title -- whether he's the sole coordinator or a co-coordinator -- will earn north of $300,000 for 2013. Only 18 assistants listed will make less than $200,000 in 2013 -- 15 work for Minnesota, Illinois, Purdue and Indiana.
Although Wisconsin paid former offensive coordinator Paul Chryst good coin, the school has increased its commitment for Gary Andersen's staff, not only with the coordinators but with some coveted position coaches like running backs coach Thomas Hammock ($300,000).
All of Nebraska's assistants are earning $200,000 or more for 2013, but there's a huge drop-off between Beck and the next highest-paid assistant (defensive coordinator John Papuchis at $310,000).
Michigan State has a similar drop off between Narduzzi and co-offensive coordinators Dave Warner ($270,000) and Jim Bollman ($260,000). Warner will be the primary offensive play-caller and has been on Mark Dantonio's staff since 2006, while Bollman is a newcomer.
Although Michigan is paying top dollar for its coordinators, the school gets its assistants for a relative bargain. Receivers coach/recruiting coordinator Jeff Hecklinski will earn $225,000 in 2013, while the others all will earn $205,000. Ohio State, meanwhile, pays all but one of its assistants $286,000 or more.
The Big Ten's three lowest-paid assistants all are in their first years: Illinois wide receivers coach Mike Bellamy ($125,000) and Purdue linebackers coach Marcus Freeman and running backs coach Jafar Williams (both at $120,000).
Although schools like Illinois, Wisconsin and Iowa ($325,000) pay their coordinators the exact same amount, others have slight differences in salary. Purdue's Shoop makes $5,000 more than defensive coordinator Greg Hudson. Minnesota defensive coordinator Tracy Claeys ($340,000) makes $5,000 more than offensive coordinator Matt Limegrover. Wonder if that leads to any underlying jealousy?
Most Big Ten schools have assistant salaries in round numbers, but there are some interesting totals from Indiana, which pays co-offensive coordinators Seth Littrell and Kevin Johns $255,500.04 and new recruiting coordinator/assistant defensive line coach James Patton $173,740.08. Never know when that change can come in handy.
The Big Ten still lacks some of the OMG totals seen in the SEC -- LSU is paying new offensive coordinator Cam Cameron $3.4 million in the next three years -- but the overall trend puts the league more on par with what we're seeing nationally.