Hey, you stay at the top long enough, people get tired of seeing you there.
Such is life as Mack Brown and Bob Stoops.
This year, we asked who got you fired up the most, and Brown and Stoops ran away with the poll.
Stoops hauled in 39 percent of the vote, while Brown checked in with 37 percent.
They couldn't be any more different in personality, but they have one big thing in common: They win. If a coach kept beating your team, you wouldn't like it much, either.
Stoops got the OSU faithful fired up last season when he needled them for recognizing a co-Big 12 South title in 2010. He's won the biggest of any coach in the Big 12, and until the past two seasons, Brown had won with the most consistency.
That streak of nine consecutive 10-win seasons came to a screeching halt with a 5-7 campaign in 2010, leading more than a few to question Brown's coaching prowess. Could he be as effective at another school? What if you plopped him right in the middle of Ames? Would you still be impressed?
And at Texas, which has all the resources -- both financial and recruiting -- anyone could ever want, shouldn't a coach win more than one national title in 14 seasons?
Maybe that's fair. Maybe it's not. Only eight coaches currently coaching college football even have one national title. Stoops and Brown are both in that group.
The duo has outlasted every other Big 12 coach. No one in the league has been at their current schools longer. (Yes, Bill Snyder's three-year sabbatical disqualifies him.)
Before last season, Snyder was the only coach to swipe a Big 12 title from Brown and Stoops since 2001.
Hate them if you must. Pardon them if they don't stop winning long enough to notice.