What we learned: Week 15

WACO, Texas -- Texas got exactly what it wanted on Saturday: A chance to play for an outright Big 12 title and a BCS bowl. The Longhorns came up short again, dropping to 8-4 with a 30-10 loss to No. 9 Baylor. Three lessons learned:

1. Not ready for a championships: Texas really did do everything it wanted to in the first half, at least when it comes to stopping Baylor, and yet this was a 3-3 score at halftime. The game was there for the taking, and the Longhorns missed their shot. They couldn't sustain drives, Case McCoy couldn't pass (12-34, 54 yards, 1 TD, 2 INTs), and they paid for it once the Baylor offense got going. Their only touchdown drive began at Baylor's 11-yard line, and they still needed seven plays and a miraculous throw from McCoy to get the score. You can't go 2-for-17 on third downs and expect to beat anybody, especially a top-10 team on the road.

2. Defining success: Some Texas players admitted on Monday that they wouldn't consider the 2013 season a success until Texas won at least a share of the Big 12 title. They got their chance and couldn't get the job done, but most players who met with reporters after the loss -- all of them juniors and seniors -- believed this was still a successful season regardless. Or at least that's what they said, citing adversity and injuries and rallying from a 1-2 start. Still, it's a tough ending for a senior class that, for the first time in Mack Brown's tenure, never won a division or conference title in their four years on campus.

3. Buckle up: All four of Texas' losses this season have come by 20-plus points. They weren't close. While this blowout doesn't officially doom Brown's hopes of returning for 2014, it's not going to help. These next few weeks in Austin could get messy depending on what direction this program is going when it moves forward. UT president Bill Powers and new AD Steve Patterson -- who's only been on the job for two weeks -- face an uncomfortable decision, but it's one they'll have to make soon. The Texas standard is not eight wins, but for the second season in a row that's the result in the regular season.