AUSTIN, Texas -- Texas is extending its summer camp season one final night in an effort to bring a jolt to its first-year staff's recruiting efforts.
The Longhorns are planning a "Friday Night Lights" style camp for July 18. It's a new move for Charlie Strong, an event Mack Brown never hosted during his 16-year tenure but one that has become popular nationally in recent years.
The night camp inside Darrell K Royal-Texas Memorial Stadium provides Strong and his coaches with another chance to host their top targets before fall camp begins -- and a much-needed opportunity to chip away at Texas A&M's remarkable summer recruiting momentum.
Word is already starting to spread. Mesquite (Texas) Poteet ESPN 300 linebacker Malik Jefferson, arguably the No. 1 target on Texas' board, said he received his invite this week and is excited about the new event. ESPN 300 wide receiver Ryan Newsome of Aledo, Texas, is planning to be on campus that day as well along with a handful of Texas commits and targets from the classes of 2015, 2016 and beyond. Even Texas-committed brothers Kirk and Collin Johnson say they are making the trip from San Jose, California.
These "under the lights" camps have been big hits at Florida, Ohio State and Georgia, and they're spreading across the country. The inspiration for Texas' event likely came from Urban Meyer, who first introduced the "Friday Night Lights" camp when he took over at UF in 2005. Strong was on Meyer's staff there for five years. This year, Cincinnati, Iowa State, Wake Forest, Purdue, Toledo and Akron are all running similar night camps inside their home stadiums.
But of course, in this state, the first comparable event that comes to mind is "Friday Night Lights" at Texas A&M. A tradition Kevin Sumlin started in 2012, the Aggies invite their fans and top recruits for an annual Friday night scrimmage at Kyle Field in the spring.
Considering because of university policy Texas is not able to operate satellite camps outside its campus, unlike the rest of its Big 12 peers, starting up a new high-profile event is a logical solution. Last year, in response to that disadvantage, the staff hosted a "Texas Stampede" one-day recruiting event at the end of July.
But as Jeremy Crabtree wrote last week, Strong and his staff haven't received much of a new-guys-in-town boost in recruiting buzz and face an uphill climb to keep up with the rolling Aggies, who already have commitments from 11 recruits who held Texas offers and brought in five new commitments just last week, including top in-state receiver DaMarkus Lodge and elite 2016 tackle Greg Little.
The night camp also provides Texas an opportunity to get ahead on top recruits in 2016 and even 2017. The rest of Texas' in-state rivals are already making gains on that front, and every chance to get a kid back on campus helps.