LOS ANGELES -- As Jim Mora led the UCLA Bruins off the field and into the tunnel of the Los Angeles Memorial Coliseum, he stopped before entering the visitor's locker room. He gathered his players and coaches in the cardinal-and-gold tunnel lined with USC's national championship banners and photos of All-Americans and smiled.
"We own this town!" he yelled. "We own this town!"
It was a statement loud enough for the USC Trojans to hear down the hall in their silent locker room and loud enough, Mora hopes, for every recruit in the country to hear.
The "Bruin Revolution" that Jim Mora ushered in two years ago morphed into something real and tangible Saturday night at the Coliseum after UCLA's 35-14 win over USC.
"When you win two in a row in this town, things start to change," Mora said. "This is going help us in recruiting. If I'm a high school player, I want to play at UCLA right now. I don't know if that's legal. Is that legal to say?"
It has been so long since a UCLA coach could say that with a straight face that it was understandable for Mora to ask if he could say it.
For the first time since 1997, UCLA beat USC at the Coliseum, and for the first time since 1998, the Bruins won consecutive games in the rivalry. Before Mora came to UCLA, the Bruins had beaten the Trojans only once since 1999. Since he took over, he hasn't lost to them.
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