LOS ANGELES -- The voice at the other end of the phone was new USC head football coach Steve Sarkisian. He was encouraging fans to get excited about the future and what he hopes to bring to the program.
Hand it to the USC marketing department, it doesn’t miss a trick, as thousands of Trojans football fans heard from USC’s 23rd head coach in a mass voicemail blitz shortly after Sarkisian was hired. The words were inspiring, enthusiastic, and the message was clear: The Men of Troy are about to embark on a new era.
With his hiring, the Sarkisian popularity campaign is now in full throttle. It was preceded with Tuesday’s coronation and highly orchestrated press conference, which began with more Ed Orgeron damage control in the opulent John McKay Center.