Dede Westbrook wears his 'Go Crazy' approach on his sleeve

JACKSONVILLE, Fla. – Dede Westbrook's recently launched clothing company has an unusual name: Go Crazy.

That’s what’s emblazoned across the T-shirts, hoodies and other apparel that an artist friend helped design. It might seem like an unusual slogan and one that might not make a lot of sense -- until you hear how it began: tears and a promise.

Raising four children in Cameron, Texas, was hard on Crystal Montgomery, and sometimes it felt overwhelming. Westbrook woke up late one night as a young child and heard his mother crying in the other room, so he rushed in to see what was wrong.

“From that day forward I made a promise to her that no matter what the situation was or what the cause, I would go crazy,” Westbrook said. “Not go crazy like a psychopath. Go crazy to reach your dream, to reach whatever it is.”

Nearly two decades later, Westbrook accomplished his dream: He was playing in the NFL after the Jacksonville Jaguars drafted him in the fourth round in 2017. It was a difficult road to get there -- suffering a ruptured small intestine during a game in high school, trying to be a good father to his two children, quitting and then returning to the game, stopping at Blinn Junior College before landing at Oklahoma -- and he said he wanted to spread the lesson of perseverance.

If the “Go Crazy” approach could work for him, maybe it would help others, too. After talking with his team at Young Money APAA Sports, Lil Wayne’s agency, Westbrook decided to launch his clothing line.

“I want to motivate the young,” Westbrook said. “I want to motivate the people around me. One of the things that helped me through tough times when I was younger is this saying. I feel like a lot of people can relate to me on that same thing because everybody goes through a struggle.”

Westbrook said people close to him know the meaning behind his “Go Crazy” slogan, but the general public doesn’t. He hopes his clothing line can change that. He has taken some apparel to Norman, Oklahoma, and to Cameron and sold it himself, and he’s glad to tell people what the slogan means whenever they ask.

Westbrook said sales have been pretty good, and he has posted numerous photos of himself wearing the apparel on his Instagram page (@dwestbrook11ou), which includes a link to the company’s Instagram page.

“I want everybody to take awareness of it,” Westbrook said. “It’s not just, ‘Go Crazy.’ It’s not what it reads.

“It is, but there’s something behind it as well.”