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How the Ducks were built

Flashy uniforms, a great home-field advantage and a Heisman Trophy winner add to Oregon's allure. Cal Sport Media/AP Images

If you change the uniforms, they will come. And come they have, from all regions of the country. Oregon has thrived on the "cool" factor, which has afforded the opportunity to infiltrate otherwise untouchable areas, like Texas and Hawaii, to expand the Ducks' footprint. The whole key for Oregon's recruiting under Mike Bellotti, Chip Kelly and now Mark Helfrich has been getting players to come on campus, which isn't easy given the location. However, when they do, Oregon usually wins. The Ducks have developed and evaluated very well and are starting to attract more high-profile guys, such as RB Royce Freeman.