Rivalry huge for recruiting perception

LOS ANGELES -- Last Saturday's win over the Oregon Ducks may have been the biggest victory for the USC Trojans football team this season, but no game is bigger for recruiting -- and the future of the USC program -- than the annual crosstown rivalry with the UCLA Bruins.

No area serves as a more fertile recruiting ground for the Pac-12 Conference than Southern California. And no program has better access to that than the one that owns Los Angeles.

Make no mistake. This game is somewhat about who represents the Pac-12 South and which coaches are fighting for their jobs. But ultimately, it's about which program can stake a claim to the city.