LONDON, Feb 6 - Peter Kenyon, viewed by analysts
as being instrumental in raising Manchester United's profile to
one of the best known sports brands in the world, said on Friday
he was determined to achieve the same success with Chelsea.
Kenyon took up his job as chief executive at Stamford Bridge
this week after a period of extended garden leave following his
resignation from champions United in September to accept the
same role in the capital.
"I wasn't looking to move," he told the Evening Standard
newspaper, "but this job represents the single most exciting
challenge in European football over the next five years."
The switch was seen as a coup for Chelsea and owner Roman
Abramovich, with the Russian billionaire determined to back up
his lavish spending on players with boardroom acquisitions.
Kenyon wants to quickly repay the faith and says it will be
a failure if Abramovich, who has spent more than 120 million