There are a thousand ways to handicap a game. Study yards per play or third down conversions or bet home dogs of more than four or favorites of less than a touchdown. You can study the stars or pick according to favorite colors or your dog's bark or your kid's screams.
Or, you can be a contrarian.
What's that mean? Well, it's when you decide to bet by going against the majority opinion. Every weekend I tweet who the public is betting on and who the sharps are betting on. Inevitably, they are on opposite sides. That's because betting is an activity where wisdom of the crowds does not exist. In fact, it's a sure-fire way to lose in the long run. The public is swayed by recent scores and high profile teams, not by the value that might exist in the point spread.
I'm often asked to write about websites that are helpful when I'm doing research for the column. And there are a lot that I like: pregame.com, vegasinsider.com, covers.com. But I recently came across a site that I've found myself going back to a few times a day the past week or so. The more I tinker with it, the more interesting it gets.
The site is called sportsinsights.com.