With the 2012-13 regular season almost in the books, teams are communicating one of two things to their fan bases: either excitement for an impending playoff run or hope for a brighter future. This has been the general marketing directive that teams have employed to keep customers paying for tickets and companies pouring in sponsorship dollars. If you aren't selling the product on the floor today, you have to be selling the product on the floor tomorrow.
In some cases, this is mere lip service, as there really isn't much realistic hope that next season will be any better than this season was. But good decision-making and the proper execution of a clear vision (and some luck) can help lift a team to relevance next fall, perhaps step toward contention and eventually a championship.
Here are four lottery-bound teams that can legitimately look to a bright 2013-14.
Despite rumblings to the contrary, Cleveland still has a situation that a lot of lottery teams (and some playoff ones as well) would envy. It's a combination of incumbent talent on the roster, potential cap space, and a draft pick inventory that could catapult the Cavs from the Eastern Conference cellar next season.