Conley's recruiting keys: Parents must trust you

When a young man leaves home for the first time in his life to attend a college or university it is a traumatic experience, especially for mom and dad. The parents are often skeptical about how their pride and joy will be treated by the school and in particular, the coaching staff, once he signs a letter of intent.

To be a good recruiter, you need to convince the parent or parents that their son will be taken care of academically, physically and athletically. The other part of the scenario is as a college recruiter, you must back up your words or the situation can end up tarnishing your and the school's reputation.