Chow hire makes headlines 

January, 21, 2008
The USC-UCLA rivalry just got a lot more interesting. The Bruins' hiring of former Trojan offensive coordinator Norm Chow is huge for so many reasons.

For starters, Chow will make a dramatic difference in the Bruins offense, which was awful in 2007, ranking 99th in total offense. The guy worked magic when he was at Southern California, transforming Carson Palmer from shaky to superstar. He also groomed Matt Leinart into a Heisman winner. Chow did similar artistry developing Philip Rivers at NC State and countless others while at BYU. Simply put, the guy is the best quarterback coach that's ever worked in college football. No one has a track record like the 62-year-old Chow. The guy is a master at dissecting defenses and training his quarterbacks to take exactly what is available and alway keep the other team off balance.

"He makes it simple on the quarterback," says former NFL QB Josh Booty, whose brother John David played for Chow at USC. "It's a simple attack and he knows how to create mismatches against college defenses. He's never greedy and is protection-conscious, making it very QB-friendly."