Texas coach Mack Brown has jumped on the bandwagon for a change in the Bowl Championship Series that would allow a conference to provide more than one at-large team.
Current BCS rules limit a conference to one at-large team per conference, but the Big 12 could potentially have three at-large teams that would merit consideration along with its champion.
"I've always thought the best teams should play at the end," said Brown, who campaigned his way into the Rose Bowl in 2004 after his team made a late-season charge. "It's more about winning than it is strength of schedule. This is a year where we've gotten better, but so have Oklahoma, Kansas and Missouri. This is totally unfair for a league that has some of the better teams in the country. I think we should have the eight or 10 best teams in the BCS."