The most important play in Sunday's Broncos-Jets game didn't officially happen, but it might be the basis for an entire offensive scheme. The 46-yard pass interference penalty in the fourth quarter drawn by Santonio Holmes against Broncos safety Renaldo Hill on fourth-and-6 turned what looked to be a sure Jets loss into a miracle win. But in the NFL play-by-play, you'll find it listed as "No Play." Neither Holmes nor Mark Sanchez get credit for the yardage, even though it moved the ball just as effectively as a catch in the same situation would have.
When it comes to adding these yards into a player's total, we've come down on the agents' side. Those yards should belong to Holmes, who was prevented from making a catch by Hill, who grabbed his facemask. But after the pass interference penalty totally shifted the course of the game, both Football Outsiders' Tim Gerheim (via e-mail) and ESPN's Bill Simmons (via Twitter) wondered whether a team could build an offense around drawing pass interference penalties.
The answer depends on how frequently you can draw them. And our research shows such a strategy to be an ill-advised proposition.