Beckham Jr. turns watch buzz into partnership

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BEREA, Ohio -- OBJ is still on time.

One week after Odell Beckham Jr. made waves wearing a $189,500 Richard Mille watch during an NFL game, the wide receiver and Swedish watchmaker Daniel Wellington announced a partnership Wednesday.

The Cleveland Browns star wore a different expensive-looking watch during pregame Monday night but took it off before kickoff. Richard Mille was unsure if the watch worn Monday was one of its own, company spokeswoman Laura Hughes said.

OBJ's watches have created a buzz on social media, but Beckham was coy about whether all of it was orchestrated going into the announcement with Daniel Wellington. Curiously, the video Daniel Wellington posted Wednesday on Twitter showed Beckham with blond hair, which he hasn't had since before training camp.

"There's always a method to the madness," Beckham said, smiling. "The partnership with Daniel Wellington, I'm very happy to do that.

"But again, I'm just off of the watch topic. I'm going to leave it alone from now on. I'm strictly on football. Now you know, Daniel Wellington. That's just the bottom line. I'm off it. I'm not talking about watches anymore. I'm done."