Who is Gustavo Ayon?

Gustavo Ayon could be in for a big season with Orlando after a decent rookie campaign in New Orleans. Layne Murdoch/NBAE/Getty Images

If there's such a thing as an NBA hipster, there's a good chance you might hear that person utter the following words next season:

"I knew Gustavo Ayon before he became mainstream, bro."

Heading into last season, the Orlando Magic big man was as close to an unknown commodity as they come. He was so far off the radar that he wasn't included in our #NBArank player pool for 2011-12.

Being an unknown is hard to do in the digital era where scouting video, advanced statistics and social media have sharpened our antennae for talent like never before, but Ayon managed to slip between the cracks.