Between the football, food and Rihanna's amazing halftime show for Super Bowl XLVII between the Kansas City Chiefs and Philadelphia Eagles, we got commercials. From the hilarious to the ethereal we saw ads of all kinds.
No matter the star power, nostalgia or high-tech achievements, those 30-second commercials sold for as much as $7 million, according to Fox, which broadcast the game. That's a record price for ads that might be either unnoticed or remembered for a long time.
According to Google Trends research, Doritos has made ads that people keep coming back to. Doritos' 2011, 2012 and 2016 commercials are among the 10 most-searched Super Bowl commercials. The tortilla chip brand's 2023 ad features musician and actor Jack Harlow.
Read more: How to bet the Super Bowl
This year's Super Bowl ads featured athletes, actors, musicians and more. Here's a look at some of the commercials.
Serena is everywhere
Serena Williams, the 23-time Grand Slam champion, had a stunner of a cameo in a commercial during last year's Super Bowl. This year, she's front and center.
She stars in Remy Martin's "Inch by Inch" ad and is part of a star-studded Michelob Ultra ad parodying "Caddyshack" that features Williams with "Succession" star Brian Cox, the Miami Heat's Jimmy Butler, WNBA star Nneka Ogwumike, World Cup champion Alex Morgan, boxer Canelo Alvarez and NFL quarterback-turned-broadcaster Tony Romo taking Bill Murray's role as Carl.
That's a team, ladies and gentlemen. #TeamUpForExcellence @SerenaWilliams#BigGame #InchByInch #GOAT pic.twitter.com/2134S0gEYN— Rémy Martin Cognac US (@remymartinUS) February 13, 2023
Dunkin for the win
they say go big or go home so Ben went big and came home to Massachusetts pic.twitter.com/PctBV6McLR— Dunkin' (@dunkindonuts) February 12, 2023
Former New England Patriots and Tampa Bay Buccaneers tight end Rob Gronkowski is a staple at recent Super Bowls -- either as a player (he has four rings) or partier (he has hosted his own party at the event). Now he has to make a kick.
Remember the game "Six Degrees of Kevin Bacon," which tried to prove that Bacon could be connected to any other actor through six degrees of separation based on movies? Budweiser's Super Bowl ad tries to prove everyone is connected through beer.
Bud's 2014 ad featuring a puppy and a Clydesdale is still getting views. According to Google Trends data, it is the site's second-most-searched Super Bowl commercial.
Elsewhere, it has been a decade since "Breaking Bad" was on the air, but Walt and Jesse still have drawing power. At least that's what PopCorner is hoping for.
And, there's only one thing to say about this one: "As if."
Fight the urge to cry or change the channel when you see Sarah McLachlan or hear the first notes of her song "Angel."
Are you ready to rock? 🎸 We're so excited to share our #RealRockStar #BigGame commercial starring @OzzyOsbourne, @GaryClarkJr, @joanjett, @PaulStanleyLive and @BillyIdol! https://t.co/eH8Rt4NxSO pic.twitter.com/1utyF6d1gr— Workday (@Workday) February 6, 2023
Thank you, thank you, thank *you.* Practice does make perfect. Right, Dave? #SBLVII pic.twitter.com/bHbOYFaqiF— Crown Royal (@CrownRoyal) February 3, 2023
Here are more of this year's commercials:
So, was @BenStiller's reaction #RealOrActing? Try the new #PepsiZeroSugar and find out for yourself.— Pepsi (@pepsi) February 13, 2023
(that kick from @TheRealDratch looked pretty real, just sayin' 👀) pic.twitter.com/2YQP16RNZ5
It's the musical crossover about home internet you never knew you needed. #JohnTravolta @Donald_Faison @ZachBraff pic.twitter.com/UnUOExFC5g— T-Mobile (@TMobile) February 9, 2023
Downy McBride loves Unstopables now and soon you will too.#DownyMcBride #SuperBowlLVII pic.twitter.com/We8DzQxPGW— Downy (@Downy) February 6, 2023
Even when you're stuck on hold, enjoyment is only a sip away. Right, @Miles_Teller & @keleighteller?— Bud Light (@budlight) February 2, 2023
Easy to drink, #EasyToEnjoy pic.twitter.com/czxE7efhXl
Going somewhere, anywhere @melissamccarthy? How about the Big Game? #bookingyeah pic.twitter.com/FkCnv1oRoI— Booking.com (@bookingcom) February 6, 2023