With the 2019 Chilean league season kicking off over the weekend, O'Higgins were able to debut their mouthwatering new away kit.
While the pink shirt itself immediately caught the eye, the numbers on the back caused something of a stir among fans.
As part of O'Higgins' sponsorship deal with McDonald's, the numbers on the back have been designed to look like french fries dipped in ketchup.
O'Higgins debut their contender for ugliest kit of the season against Huachipato... featuring shirt numbers made from McDonald's chips dipped in ketchup... pic.twitter.com/MHbW0QDSBj— Matias Grez (@matias_grez) February 17, 2019
Corporate shill, and almost entirely illegible from a distance of more than a few feet away? The perfect combination.
Back in 2017, Brazilian side Flu de Feira came up with a novel way to advertise deals at a local supermarket chain by taking to the pitch with various price offers on their backs.
For instance, striker Fernando Sobral, who usually sports the No.10 shirt, instead wore the No. 10.98 shirt to advertise a deal on pizza.
"The boy's a natural number $10,98"— AS English (@English_AS) 6 April 2017
Flu de Feira (Brazil) wear shirt numbers with local supermarket special offers https://t.co/k4Q67nj0YB pic.twitter.com/FPpUA4xbCF
Elsewhere, the Romanian national team once swapped their standard squad numbers with mathematical equations to help promote a numeracy campaign among schoolchildren.
As an example, rather than his No.13 jersey, striker Claudiu Keseru wore the "6 x 5 - 4, all divided by 2" shirt for the occasion.
Romania's footballers swapped shirt numbers for maths problem in education initiative: https://t.co/qFYsWSQTx8 pic.twitter.com/pndsCTL9zD— Design Week (@Design_Week) 1 April 2016
The campaign was backed by Razvan Burleanu, the president of the Romanian Football Federation, who wanted to introduce kids to maths using an "attractive approach."